Datacratic audiences focus your digital advertising on the people that you want to target.
Maximise accuracy, minimise spend and ad exposure to the wrong visitors.
More accurate than your current segments
Because visitor intentions are gathered from a small sample of your own visitors, Datacratic’s segments are more accurate than trying to infer intent from behavior alone. Research has shown that inferring intent from behavioral data might be wrong more than 56% of the time.
Datacratic' technology constantly learns and updates itself for the most accurate audience segmentation. No more needing to update and validate behavioral rules when you add/remove pages to your site.
Bid and messaging alignment
Accurately distinguish between purchase intenders, researchers and support seekers to align advertising creative and bidding strategies to a visitor's intent.
Datacratic audiences strongly outperformed all our tactics, even our SEM media buy. The overall campaign conversion increase of 98% was extremely impressive. I've never seen such a result.
Digital Marketing Specialist
Datacratic is a leader in audience data solutions that help brands create more effective and targeted digital marketing campaigns. With our team of experts specializing in machine learning, digital advertising and artificial intelligence, Datacratic helps you engage with the right person at the right time, with the right message to improve campaign and conversion results. As an iPerceptions company, Datacratic leverages iPerceptions' 17 years of experience as an industry leader in Voice of the Customer solutions to provide the only source of audience segments powered by user feedback.
The only audience segments based on behavior + stated intent from your visitors.
Define a target audience and find more people with a similar profile. Datacratic's advanced technology scores your seed audience based on data in the marketplace and returns an audience of people just like them.