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5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

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May 26, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

May 26, 2017

By 

J.F. Houpert

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic