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Posts by Datacratic

Datacratic


Datacratic is a leader in audience data solutions that help brands create more effective and targeted digital marketing campaigns. With our team of experts specializing in machine learning, digital advertising and artificial intelligence, Datacratic helps you engage with the right person at the right time, with the right message to improve campaign and conversion results.

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

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Apr 25, 2017

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

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Nov 10, 2014

By 

Datacratic

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

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May 1, 2014

By 

Datacratic

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

Peeking Into The Black Box Series: Part 5 - Shady Bidding

This is the fifth blog post in a series that examines key theories and concepts about Real-Time Bidding (RTB), and how Datacratic leverages these items as part of our RTB strategies. In this post, we take a look at a bidding strategy that gets the same results as the ROI-based strategy we...

Read More

Sep 25, 2013

By 

Datacratic

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

Read More

May 1, 2014

By 

Datacratic

Peeking Into The Black Box Series: Part 5 - Shady Bidding

This is the fifth blog post in a series that examines key theories and concepts about Real-Time Bidding (RTB), and how Datacratic leverages these items as part of our RTB strategies. In this post, we take a look at a bidding strategy that gets the same results as the ROI-based strategy we...

Read More

Sep 25, 2013

By 

Datacratic