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Posts by J.F. Houpert

J.F. Houpert


J.F. is a digital marketing expert with extensive experience in the areas of programmatic, data and advertising technologies. As Director of Data Solutions, J.F. is responsible for developing the next generation of advertising technology solutions to maximize the value of first-party customer feedback data.

What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

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Jun 20, 2017

By 

J.F. Houpert

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

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May 18, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

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May 4, 2017

By 

J.F. Houpert

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

May 26, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Jun 20, 2017

By 

J.F. Houpert

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

May 26, 2017

By 

J.F. Houpert

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

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