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Posts by Jon Fraser

Jon Fraser


Jon is a marketing and communications professional with experience in the not-for-profit, government and technology sectors. As Marketing Communications Manager, Jon is responsible for internal and external communications including the blog and public relations.

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

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Sep 27, 2016

By 

Jon Fraser

The Power of Intent Driven Retargeting [Infographic]

Today we are awash with retargeting ads. It is now common place to see an ad for a product you looked up on Amazon pop up on your favorite news site. This should come as no surprise as marketers are spending around half of their digital ad budgets on retargeting, according to Adobe digital...

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Sep 15, 2015

By 

Jon Fraser

6 Retargeting Stats That Will Help You Look Smart

Today, it’s becoming harder and harder to capture the attention of the modern customer. Retargeting is one of the only strategies that allows brands to stay top of mind with website visitors. To help marketers gain a better understanding of today's retargeting landscape, here are six key...

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Oct 28, 2015

By 

Jon Fraser

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include first-party, second-party and...

Read More

Jul 15, 2015

By 

Jon Fraser

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

Read More

Sep 27, 2016

By 

Jon Fraser

6 Retargeting Stats That Will Help You Look Smart

Today, it’s becoming harder and harder to capture the attention of the modern customer. Retargeting is one of the only strategies that allows brands to stay top of mind with website visitors. To help marketers gain a better understanding of today's retargeting landscape, here are six key...

Read More

Oct 28, 2015

By 

Jon Fraser

The Power of Intent Driven Retargeting [Infographic]

Today we are awash with retargeting ads. It is now common place to see an ad for a product you looked up on Amazon pop up on your favorite news site. This should come as no surprise as marketers are spending around half of their digital ad budgets on retargeting, according to Adobe digital...

Read More

Sep 15, 2015

By 

Jon Fraser

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include first-party, second-party and...

Read More

Jul 15, 2015

By 

Jon Fraser