Today, digital marketers have an incredible number of tools, technology and techniques at their disposal that can help them gain an edge over their competitors. But in this age of innovation, it is becoming increasingly important for organizations to make sure that their advertising strategies are constantly evolving.
Retargeting is - and will continue to be - among the most powerful advertising techniques that digital marketers can use. However, getting better returns from retargeting requires getting more relevant, customer-centric data.
TELUS, one of Canada's largest telecommunication companies, recently wanted to look at increasing the effectiveness of their existing retargeting campaigns. So, the company decided to conduct a test to evaluate and compare the effectiveness of two campaigns: one using behavioral retargeting, and the other using Datacratic.
The ad content of these two campaigns were the same, but the results were vastly different. The findings showed that intent data provided by Datacratic outperformed behavior by nearly 100 percent!
Below is an infographic of the results.