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Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Datacratic

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic