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Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Datacratic

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

Read More

Sep 27, 2016

By 

Jon Fraser

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

[Infographic] A Comparison Of Data Management Platform Companies In Canada

As programmatic cross-channel advertising becomes a standard practice among businesses, marketers are assessing better ways to gather and utilize first-party data (Your website user data).

Read More

Oct 27, 2016

By 

Datacratic

3 Ways Online Retailers Can Maximize Their Back-To-School Sales

The beginning of August marks the heart of the back-to-school shopping season, and according to the National Retail Foundation, parents and students are purchasing goods more freely.  

Read More

Aug 9, 2016

By 

Datacratic

Welcome to The Performance Marketer

Advertising has changed drastically in the last few years. 

One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.

Read More

Apr 25, 2017

By 

Datacratic

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Datacratic

[Infographic] A Comparison Of Data Management Platform Companies In Canada

As programmatic cross-channel advertising becomes a standard practice among businesses, marketers are assessing better ways to gather and utilize first-party data (Your website user data).

Read More

Oct 27, 2016

By 

Datacratic

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

Read More

Sep 27, 2016

By 

Jon Fraser

3 Ways Online Retailers Can Maximize Their Back-To-School Sales

The beginning of August marks the heart of the back-to-school shopping season, and according to the National Retail Foundation, parents and students are purchasing goods more freely.  

Read More

Aug 9, 2016

By 

Datacratic