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What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

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Jun 20, 2017

By 

J.F. Houpert

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

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Dec 7, 2016

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

[Infographic] Intent Data Outperforms Behavior by 98%

Today, digital marketers have an incredible number of tools, technology and techniques at their disposal that can help them gain an edge over their competitors. But in this age of innovation, it is becoming increasingly important for organizations to make sure that their advertising strategies...

Read More

Jun 15, 2017

By 

Datacratic

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include first-party, second-party and...

Read More

Jul 15, 2015

By 

Jon Fraser

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

Read More

May 1, 2014

By 

Datacratic

What You Need To Know About 1st, 2nd and 3rd Party Data

Getting your hands on the right data to create effective and precise audience segments is tough.  

Read More

Jun 20, 2017

By 

J.F. Houpert

[Infographic] Intent Data Outperforms Behavior by 98%

Today, digital marketers have an incredible number of tools, technology and techniques at their disposal that can help them gain an edge over their competitors. But in this age of innovation, it is becoming increasingly important for organizations to make sure that their advertising strategies...

Read More

Jun 15, 2017

By 

Datacratic

4 New Tech Trends Marketers Need To Know About Holiday Advertising

The holiday season is upon us. For marketers, it is one of the most important times of the year. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6 percent greater than 2015's...

Read More

Dec 7, 2016

By 

Datacratic

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include first-party, second-party and...

Read More

Jul 15, 2015

By 

Jon Fraser

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

Read More

May 1, 2014

By 

Datacratic