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Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

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Jul 16, 2014

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Datacratic

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

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May 1, 2014

By 

Datacratic

Real-Time Marketing - Why “Just in Time” May Be "Just Too Late"

Don’t underestimate your customers and prospects. These days, they are only a click away from going to a competitor. Rather than just-in-time sales offers or ‘please come back’ pleading for dollars, why not invest in ongoing nurturing of a relationship from day 1? Not such a bad approach, but...

Read More

Jul 16, 2014

By 

Datacratic

Your Audience Model as a Basketball Team

The data journalists over at FiveThirtyEight recently posted a controversial article entitled The Hidden Value of the NBA Steal, whose central thesis – that NBA players good at something other than scoring can be as valuable to their teams as high-scorers – is a great analogy for explaining the...

Read More

May 1, 2014

By 

Datacratic