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How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

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May 18, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

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Nov 10, 2014

By 

Datacratic

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

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Jan 28, 2015

By 

Datacratic

Peeking Into The Black Box Series: Part 5 - Shady Bidding

This is the fifth blog post in a series that examines key theories and concepts about Real-Time Bidding (RTB), and how Datacratic leverages these items as part of our RTB strategies. In this post, we take a look at a bidding strategy that gets the same results as the ROI-based strategy we...

Read More

Sep 25, 2013

By 

Datacratic

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

Peeking Into The Black Box Series: Part 5 - Shady Bidding

This is the fifth blog post in a series that examines key theories and concepts about Real-Time Bidding (RTB), and how Datacratic leverages these items as part of our RTB strategies. In this post, we take a look at a bidding strategy that gets the same results as the ROI-based strategy we...

Read More

Sep 25, 2013

By 

Datacratic