Datacratic Website  |  1-877-397-9484

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

How Advertisers Navigate the Private Marketplace: A Beginner's Guide

This is the third blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works, the second article detailed how to run prospecting campaigns. In this post, I will outline how to navigate the private...

Read More

May 18, 2017

By 

J.F. Houpert

Programmatic Prospecting Campaigns: A Beginner's Guide

This is the second blog post in a series that examines different programmatic media buying tactics. In my first blog post, I looked at how programmatic media buying works. In this post, I will outline how to run prospecting campaigns.

Today programmatic advertising is reshaping the way digital...

Read More

May 11, 2017

By 

J.F. Houpert

How Programmatic Buying Works: A Beginner's Guide

This is the first blog post in a series that examines different programmatic buying tactics. In this post, I will outline how programmatic buying works. 

Programmatic advertising is reshaping the way digital media inventory is bought and sold and it is growing, fast. This year 66 percent of...

Read More

May 4, 2017

By 

J.F. Houpert

4 Ways To Maximize Your Digital Marketing Budget In 2017

As we start the new year, you are probably looking for new ways to get the best bang for your buck in 2017. 

A big trend that has been making the rounds is that ad dollars this year are flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with...

Read More

Jan 20, 2017

By 

J.F. Houpert

The Programmatic Waterfall Mystery: Solved

recent article on AdExchanger asks: “In the supposedly super-efficient world of RTB, why would publishers continue to waterfall their demand sources?”. The article goes on to say that the publisher’s justification is “because it works”, but that “any economist could tell you that this is a bad...

Read More

Jan 28, 2015

By 

Datacratic

Arbitraging an RTB Exchange

Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to...

Read More

Nov 10, 2014

By 

Datacratic

Popular posts