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5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

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May 26, 2017

By 

J.F. Houpert

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

Read More

Sep 27, 2016

By 

Jon Fraser

6 Retargeting Stats That Will Help You Look Smart

Today, it’s becoming harder and harder to capture the attention of the modern customer. Retargeting is one of the only strategies that allows brands to stay top of mind with website visitors. To help marketers gain a better understanding of today's retargeting landscape, here are six key...

Read More

Oct 28, 2015

By 

Jon Fraser

[Infographic] A Comparison Of Data Management Platform Companies In Canada

As programmatic cross-channel advertising becomes a standard practice among businesses, marketers are assessing better ways to gather and utilize first-party data (Your website user data).

Read More

Oct 27, 2016

By 

Datacratic

3 Ways Online Retailers Can Maximize Their Back-To-School Sales

The beginning of August marks the heart of the back-to-school shopping season, and according to the National Retail Foundation, parents and students are purchasing goods more freely.  

Read More

Aug 9, 2016

By 

Datacratic

The Power of Intent Driven Retargeting [Infographic]

Today we are awash with retargeting ads. It is now common place to see an ad for a product you looked up on Amazon pop up on your favorite news site. This should come as no surprise as marketers are spending around half of their digital ad budgets on retargeting, according to Adobe digital...

Read More

Sep 15, 2015

By 

Jon Fraser

5 Retargeting Strategies Your Competition Is Using (And One That They're Not)

This is the fourth blog post in a series that examines different programmatic media buying tactics, revealing each of their strengths and pitfalls. The previous three blogs discuss how programmatic media buying works, how to select prospecting campaigns and how to navigate the private marketplace

Read More

May 26, 2017

By 

J.F. Houpert

[Infographic] A Comparison Of Data Management Platform Companies In Canada

As programmatic cross-channel advertising becomes a standard practice among businesses, marketers are assessing better ways to gather and utilize first-party data (Your website user data).

Read More

Oct 27, 2016

By 

Datacratic

Adblock Plus Releases Acceptable Ads Platform - What it Means for Marketers

Whether you're watching videos on YouTube, listening to music on Spotify or reading your favorite online publication, ads are everywhere, and many people are taking matters into their own hands.

Read More

Sep 27, 2016

By 

Jon Fraser

3 Ways Online Retailers Can Maximize Their Back-To-School Sales

The beginning of August marks the heart of the back-to-school shopping season, and according to the National Retail Foundation, parents and students are purchasing goods more freely.  

Read More

Aug 9, 2016

By 

Datacratic

6 Retargeting Stats That Will Help You Look Smart

Today, it’s becoming harder and harder to capture the attention of the modern customer. Retargeting is one of the only strategies that allows brands to stay top of mind with website visitors. To help marketers gain a better understanding of today's retargeting landscape, here are six key...

Read More

Oct 28, 2015

By 

Jon Fraser

The Power of Intent Driven Retargeting [Infographic]

Today we are awash with retargeting ads. It is now common place to see an ad for a product you looked up on Amazon pop up on your favorite news site. This should come as no surprise as marketers are spending around half of their digital ad budgets on retargeting, according to Adobe digital...

Read More

Sep 15, 2015

By 

Jon Fraser