Advertising has changed drastically in the last few years.
One of the biggest changes has been the shift of ad dollars flowing out of TV and print and going into digital channels. 2017 is predicted to be a historic year, with total digital ad spending outpacing TV for the first time ever.
According to eMarketer’s predictions, TV ad spending in the US will total $72 billion this year. Meanwhile, total digital ad spending will equal $77 billion, or 38 percent of total ad spending.
Also, according to Group M, the world’s largest ad buyer, the digital share of new ad dollars going towards digital will reach 77 percent this year!
But with all this money being spent in online advertising, why is it that you still see ads to buy a product you already purchased 3 days before, or ads that don’t help you meet your current needs?
We are happy to announce to launch of the new Datacratic blog – The Performance Marketer. It is all about how digital marketers can create the next generation of digital advertising campaigns that are customer-centric, relevant and engaging for consumers.
Every week get the latest on everything from different types of audience data, to exploring the latest trends in the world of ad tech to how you can create more customer-centric campaigns.
To learn more about Datacratic and our offerings, be sure to check out the Datacratic website.
Welcome and we hope you enjoy the new Datacratic blog – The Performance Marketer!